Scott Wild is his name but he was dubbed by the Chicago Times Newspaper (one of the largest newspapers in the US) in an article in May 2009 as an “Advertising Legend”. You might have seen his Cannes Gold Lion winning Fox Sports campaign called "Beware of things made in October." Or his quirky British D&AD pencil winning "Runner's. Yeah we're different" adidas campaign. Or maybe one 18 year winning streak of One Show merits for clients like "AirTran Airways" "ESPN" or One Show medals for "Prison Blues Jeans" or the "World's Fastest Man, Donavan Bailey". He has multiple Kelly awards, Effies and regular features in Communication Arts. In his 22 years in the ad business, Mr. Wild launched the largest consumer electronics launch ever in 2001 for PlayStation2 in North America for Chiat Day, the agency that recently won the Pepsi account in North America. For Crispin Porter Bogusky Scott created Volkswagen work for America and Burger King work for Spain. He helped open the American office for UK's Leage as Delaney for Adidas. He has previously assumed the creative leadership at Wieden & Kennedy the agency seen by many as the “The most Creative Agency in the world” behind its phenomenal success of Nike since the brand was born and until today and which also became the became global Coke Agency as of 2006. That is in addition to the iconic “Fallon” and the largest independent agency in the USA, Cramer-Krasselt of Chicago. And somewhere in there developed continued to create his own creative network in the RunWildNetwork.com and big brand work for Budweiser, Chase Bank, Allstate insurance and more through his RSWILD.com freelance consulting business. Scott has also been invited to Judge creative several times at several global award shows including North America's most prestigious advertising awards, “One Show”

He may be born in America, but he is more than "American".

Mr Wild has presented new gaming technology work in Japan, worked with famous directors in Hong Kong, crafted special effects in France, shot productions in Cape Town, South Africa and become very close friends with Michael Conrad of the Berlin Creative Leadership school. He has hired and worked on projects with almost every race and religion from the homeless to jail inmates to Islandic High Fashion models to Los Angelos Lakers basketball star Kobe Bryant.

Mr. Wild is a perfect fit for Advantage of Cairo, Egypt for they are destined to be an agency of world. And Advantage is grounded firmly in Cairo, Egypt, the perfect starting place for such an effort in the region. YES WHY NOT EGYPT CAN BECOME A GLOBAL POWER House in Advertising and in Creativity similar to how we proved our own and others perceptions wrong with our recent achievements in CAN and in football global rankings?!!

AT ADVANTAGE THAT IS OUR BIGGEST GOAL too and Scott’s Appointment is a key step towards that goal.

It is Advantage's sincerest hope that you welcome him to the community as fiercely as he will welcome you into his world.

Mr. Wild has a personal mantra ... put to song ... he calls the
"Declaration of Interdependence"
(in reference to the 1776 United States Declaration of Independence)

Declaration of Interdependence:
TODAY I COME TO SET MYSELF FREE.
AND TAKE GREATER RESPONSIBILITY.
FOR WHAT'S GOOD FOR YOU, COULD BE GOOD FOR ME.
COME ON AND JOIN ME, AND SET US BOTH FREE.

Mr. Wild will be hosting a weekly open house to get to know better the regional and Egyptian culture and it's people on Thursday nights. Contact us at Advantage Marketing (+202 25265702) if you ever wish to attend.